ALEXANDRIA, VA -- A recent study conducted by Good360, a product philanthropy, and Morning Consult found that essential goods are highly needed by Americans and their families under the pandemic.
According to the study, the top four ‘most helpful’ products are paper goods, cleaning supplies, medical/wellness items, and hygiene and personal care products, but school supplies, clothing, household goods, and technology items are also in high demand.
The study also found that 84% of respondents believe it is important for companies to donate essential items to individuals in need, and 69% report they would be more likely to purchase from the companies that donate these products.
To help meet the needs of those who are struggling because of COVID-19, Good360 is currently working with dozens of corporate donors on various programs.
Matt Connelly, CEO of Good360, talks with 104.7 WONK FM's Jen Richer about the importance of product philanthropy during the pandemic. Listen to the full interview here: