Ben joined Healthy Directions in 2012 as CFO. In June 2014, he led the sale of Healthy Directions from private equity ownership to Helen of Troy. Post-transaction, Ben assumed the role of SVP Finance, Operations and Administration, increasing his responsibilities to also include Fulfillment, Purchasing, Quality Assurance, Customer Service, Call Center Sales, Facilities, and Customer Database Management. And in 2016, Ben took on the role of President, now leading the entire HealthyDirections organization in its mission to help people lead healthier, happier lives.
A Los Angeles, California, native, Ben joined Healthy Directions following his tenure as Chief Financial Officer for Virginia based Ratner Companies, the largest privately held, family-owned and operated chain of hair salons and hair care products in the U.S. Prior to that he was CFO for multiple businesses within Discovery Communications, including the start-up of itsDigital Education business unit, Consumer Products, the Discovery Kids and Animal Planet networks. Ben’s other experience includes Vice President of Finance for Disney Store Worldwide, Chief Financial Officer for Disney’s international retail business, and various finance positions within Nestlé USA.
Ben is a former member of the Advisory Board of the Network for Teaching Entrepreneurship, a nonprofit in Washington, D.C.He has a BA in Economics from the University of California, San Diego and an MBA from Loyola Marymount University inLos Angeles.